Role

Design DRI

Responsibilities

E2E design, strategy

Team

PM, 4 Eng Teams, AI/NLP

Duration

Oct 2025–May 2026

Phase I

AI Agent
Studio

Problem space:

Dialpad has long been at the forefront of AI-powered communications, but the rise of Agentic AI fundamentally expanded what was possible. While agents benefited from AI-assisted workflows, they still spent significant time handling repetitive requests that could be resolved through self-service experiences or autonomous workflows. At the same time, fully agentic customer support experiences were still an emerging frontier, leaving businesses without a scalable way to automate customer journeys while keeping human agents focused on more complex issues.


Solution opportunity:
Bring Agentic AI into customer support by enabling businesses to create autonomous workflows that can understand customer needs, resolve routine requests, and intelligently route conversations to human agents when their expertise is needed most.

Main experiences

AI Agent Creation—Start with a prompt or choose a template to quickly build AI agents tailored to unique and specific business needs.

AI Agent Creation—Start with a prompt or choose a template to quickly build AI agents tailored to unique and specific business needs.

AI Assistant & Human collaboration—Assistant helps conversation designers build faster by asking clarifying questions, confirming actions, and creating trust throughout the process.

AI Assistant & Human collaboration—Assistant helps conversation designers build faster by asking clarifying questions, confirming actions, and creating trust throughout the process.

AI Assistant Edits—Refine agents through conversation by guiding the Assistant where to improve logic, fill gaps, and make targeted updates.

AI Assistant Edits—Refine agents through conversation by guiding the Assistant where to improve logic, fill gaps, and make targeted updates.

Simple to Advanced mode & Shortcut commands—Build in Simple mode for speed, or switch to Advanced mode for full control with shortcut commands like "/" to quickly add actions, workflows, and transfers.

Simple to Advanced mode & Shortcut commands—Build in Simple mode for speed, or switch to Advanced mode for full control with shortcut commands like "/" to quickly add actions, workflows, and transfers.

Impact

Agent Studio has become Dialpad's #1 company priority and the foundation for every AI Agent experience across the platform. Today, 100% of customers using Dialpad's agentic offerings rely on Agent Studio to create, manage, and optimize their AI agents.

Even in its early stages, the product has generated over $4.5M in new ARR, evolving from initial demos into one of the company's fastest-growing revenue drivers and a key pillar of Dialpad's AI strategy.

ARR since launch

3M+

Within the first month, this product is already generating more revenue than forecasted, proving how important it is to provide Agentic solutions in the communications space.

Agentic sessions to date

300K+

Data shows that our customers are already providing successful AI Agent support with over 300K sessions in less than two months.

Data as of early June, 2026.

ARR pre-launch

$1M+

Before launch, customers bought in early on the promise of delivery. This was important to Dialpad's investment into going all in on Agentic AI.

  • ARR since launch

    $3M+

    Within the first month, this product is already generating more revenue than forecasted, proving how important it is to provide Agentic solutions in the communications space.

  • Agentic sessions to date

    300K+

    Data shows that our customers are already providing successful AI Agent support with over 300K sessions in less than two months.

    Data as of early June, 2026.

  • ARR pre-launch

    $1M+

    Before launch, customers bought in early on the promise of delivery. This was important to Dialpad's investment into going all in on Agentic AI.

“Agent Studio is the most beautiful product Dialpad has ever built!”

Shezan Kazi - VP, AI Product, Dialpad

All metric data has been rounded to protect confidential information.

Learnings

Embrace ambiguity

This was the most ambiguous project of my career. Priorities shifted daily, AI capabilities evolved weekly, and the pace of innovation often moved faster than our ability to build. I had to adapt quickly, learn new tools, and become even more comfortable making decisions without having all the answers.


Prototype the future

One of my biggest takeaways was learning how AI can influence product strategy. Instead of asking stakeholders to imagine a future experience, I could quickly prototype working concepts with real data and bring them directly to customers and leadership. This changed the conversation from "What if?" to "What should we build next?" and gave me a greater voice in shaping the roadmap.


Rethink the craft

This project challenged many of the design practices I had relied on throughout my career. Rather than holding onto the status quo, I learned to embrace new tools, new workflows, and new ways of building. Designing AI products taught me that staying adaptable is just as important as mastering the fundamentals.

Contact

This is a preview of the final deliverables & impact—wanna see the full case study? Let's chat.

© All rights reserved 2025 - Paolo J Duarte

Contact

This is a preview of the final deliverables & impact—wanna see the full case study? Let's chat.

© All rights reserved 2025 - Paolo J Duarte

Contact

This is a preview of the final deliverables & impact—wanna see the full case study? Let's chat.

© All rights reserved 2025 - Paolo J Duarte

$1M+